People – managers, CEO’s, receptionists – regardless of the position – people are the cornerstone of any successful business. Sure, you can read endless business books on strategy, finances, marketing, and more, but when it truly comes down to it, you need a strong foundation of people to make any business operate successfully.
Management
Even if you have totally run out of money and are completely without hope, your business can almost certainly survive the COVID-19 crisis. Furthermore, you can emerge with a business that is stronger than the business you had before the crisis.